5 Packaging Mistakes That Undermine Wellness Brands

The wellness industry thrives on trust - and your packaging is the first handshake with consumers. After 41 years helping brands navigate packaging challenges, we've identified these critical missteps:

1. **The Compliance Oversight**

Example: A CBD brand used non-compliant child-resistant packaging, resulting in $120k fines.

*Human solution: Our specialists maintain updated FDA/state requirement checklists.*

2. **The False Economy Choice**

Case study: An organic tea company saved $0.05/unit with overseas packaging but lost 22% of products to moisture damage.

*Domestic advantage: Climate-controlled production prevents material degradation.*

3. **The Shelf Presence Fail**

Visual example: How competitor products "disappear" vs. stand out in Whole Foods.

*Design tip: Minimum 3:1 contrast ratio for supplement labeling.*

4. **The Sustainability Claim Backfire**

Warning: Vague "eco-friendly" claims triggering FTC investigations.

*Trust builder: Certifiable closed-loop recycling documentation.*

5. **The Fulfillment Bottleneck**

Reality check: 68% of DTC brands lose customers during peak season delays.

*Red tape removal: Our just-in-time warehousing model.*

The common thread? These stem from working with partners who don't understand wellness industry pressures. At HR Industries, we've helped over 200 wellness brands avoid these pitfalls through human expertise and domestic reliability.

*Howard Rothbein*

President, HR Industries

*41 years removing packaging friction*